A new home for making music.
We rebuilt Kevin Wakefield Music’s website with a refreshed identity, dedicated lesson pages and a clear route to an introductory meeting. The site brings the studio’s teaching, performances and music technology into one experience, while keeping the existing student portal available.
Visit the website- Website rebuild
- Lesson discovery
- Interactive music
- Inquiry routing
A clear job.
A distinct experience.
What the website needed to do
Kevin teaches music in the Spokane area and online. The website needed to explain the different lesson options and help prospective students take the right first step. We organized the experience around those decisions, with room for Kevin’s personality and hands-on approach to music.
The approach
The experience connects lesson discovery with the studio’s introductory-meeting process, while giving current students a familiar route back to their existing portal.
Eight ways to explore lessons
Dedicated pages cover piano, keyboard and synth, voice, guitar, bass, trumpet, saxophone and music production. An online-lessons page explains the remote option. Visitors can browse by instrument or use the instrument finder to explore a possible starting point.
Music visitors can try
A playable keyboard gives the homepage a musical interaction of its own. It sits alongside recital and video content, an FAQ and a blog, so the experience extends beyond a list of services. The keyboard also connects naturally to the keyboard and synth lesson offering.
An inquiry route that fits the studio
The main call to action asks for an introductory meeting. The request form gathers the information Kevin needs to begin a conversation, with optional instrument, format and scheduling details. Requests are routed to his inbox. Current students have a separate route to the existing My Music Staff portal.
The launch foundation
The delivered rebuild included a new logo and visual direction, redirects from old page links, Google Search Console, Google Analytics and Bing Webmaster Tools. These give the studio a website it can keep developing and a foundation for reviewing search activity and inquiries over time.
The finished experience.
- 01Refreshed identity, logo and website design
- 02Eight lesson pages and online lesson information
- 03Playable keyboard and instrument finder
- 04Introductory-meeting inquiry routing
- 05Preserved My Music Staff student portal access
- 06Old-page redirects and Google/Bing measurement setup
The result at launch is a live website with distinct lesson pathways, interactive music features and an introductory-meeting inquiry flow. The case study demonstrates the implementation; traffic and enrollment results can be added when they have been measured.
