Insights

Notes from inside the pipeline

Answers to the questions clients ask before they are ready to buy: what things cost, what the words mean, and what actually works. Written from production experience, not speculation.

August 3, 2026

What an AI video actually costs in 2026

The production math changed. The budgeting logic mostly has not caught up. Here is how to think about the numbers before you ask anyone for a quote.

Related service: AI creative production

August 3, 2026

What an AI agent is, and what it is not

The word is doing a lot of marketing work right now. Here is the definition that survives contact with an actual deployment.

Related service: AI automation + agents

August 3, 2026

How to get your business quoted by ChatGPT and Perplexity

When someone asks an AI assistant who to hire, the answer comes from somewhere. Here is how to become the somewhere.

Related service: SEO + AI search visibility

Why so few posts

A post ships when it says something a competitor's blog would not. Two a month, each feeding a real service page, beats twenty pieces of filler; the archive grows slowly on purpose.

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The prompt library every small team should have

25 copy-paste prompts for leads, marketing, operations, hiring, and admin. The ones we actually give clients, as a designed PDF. Free, in exchange for an email.