70M+ views on one brand channel
AI character content produced for LitVM as AI creative lead at Lunar Digital Assets, a Web3 marketing agency. Not one viral fluke: a system that shipped 10K to 240K view videos, week after week.
The challenge
Web3 brands fight for attention in one of the fastest, most skeptical markets on the internet. LitVM needed a brand presence that felt alive daily, on a budget that ruled out a traditional production pipeline.
The approach
Build a recognizable AI character system, then industrialize it: character design and consistency, short-form animation, sound, and a publishing pipeline tuned for GIPHY distribution. AI handled volume. Twenty years of brand craft handled taste.
The result
- 70M+ total views on the LitVM GIPHY brand channel
- 10K to 240K views per video, sustained across months
- A repeatable creative system, not a one-off stunt
- Same pipeline applied across LDA clients: KalqiX, QuickSwap, Polygon ecosystem brands
Sustained range across months of weekly publishing, not a single viral spike.
- 1Character design
- 2AI animation
- 3Sound + cutdown
- 4GIPHY distribution
Every step AI-accelerated, every output on brand. The pipeline is the deliverable.
Meet Lester and Lilly
Straight from the channel. These are the characters doing the 70M+ views.
Live from the LitVM GIPHY brand channel the team built and runs: 70M+ views and counting.
The video work
Full-length pieces from the same pipeline.
Built for the frontier crowd
Web3 and blockchain brands produced for at Lunar Digital Assets. If a market this fast and this skeptical can be won with systems, yours can too.
LitVM
Litecoin's zkEVM Layer-2. Home of Lester and Lilly, the AI characters behind 70M+ GIPHY views.
QuickSwap
One of the leading decentralized exchanges in the Polygon ecosystem.
KalqiX
Zero-knowledge crypto exchange: CEX-level speed with DeFi self-custody.
AmericanFortress
Quantum-resistant blockchain security and the universal privacy layer, backed by an $8M seed.
SquidGrow
One of the largest community-driven token brands in the meme economy.
Luxxfolio
Publicly traded Litecoin mining and treasury company.
SilentSwap
Privacy-preserving cross-chain swap platform.
The same system thinking applies outside Web3: a recognizable creative asset, an AI-accelerated pipeline behind it, and distribution tuned to where your buyers actually look. That is what Monolith builds.