A brand told through two characters
Brand storytelling for LitVM, Litecoin's zkEVM Layer-2, as AI creative lead at Lunar Digital Assets, a Web3 marketing agency: Lester and Lilly, the world around them, and the films, launch content and daily animation that carried the brand. The GIPHY channel built on them passed 70M+ views.
The challenge
Web3 brands fight for attention in one of the fastest, most skeptical markets on the internet. LitVM needed a brand presence that felt alive daily, on a budget that ruled out a traditional production pipeline.
The approach
The team established recognizable characters, then used references to keep their appearance consistent across short animations. Each piece combined visuals, sound and editing, with publishing planned for GIPHY. AI supported production while people directed and reviewed the work.
The result
- 70M+ total views on the LitVM GIPHY brand channel
- 10K to 240K views per video, sustained across months
- A repeatable creative system, not a one-off stunt
- Same pipeline applied across LDA clients: KalqiX, QuickSwap, Polygon ecosystem brands
Sustained range across months of weekly publishing, not a single viral spike.
- 1Character design
- 2AI animation
- 3Sound + cutdown
- 4GIPHY distribution
Every step AI-accelerated, every output on brand. The pipeline is the deliverable.
Lester and Lilly, in motion
Straight from the LitVM GIPHY channel: the characters carrying the brand's story, day after day.
Live from the LitVM GIPHY brand channel the team built, where the characters passed 70M+ views.
The video work
Full-length pieces from the same pipeline.
For another brand, the starting point is a recognizable idea and a clear audience. We can plan reusable references, production steps and a publishing schedule around that brief. Results will depend on the work, audience and distribution.