70M+ views on one brand channel
AI character content produced for LitVM as AI creative lead at Lunar Digital Assets, a Web3 marketing agency. Not one viral fluke: a system that shipped 10K to 240K view videos, week after week.
The challenge
Web3 brands fight for attention in one of the fastest, most skeptical markets on the internet. LitVM needed a brand presence that felt alive daily, on a budget that ruled out a traditional production pipeline.
The approach
Build a recognizable AI character system, then industrialize it: character design and consistency, short-form animation, sound, and a publishing pipeline tuned for GIPHY distribution. AI handled volume. Twenty years of brand craft handled taste.
The result
- 70M+ total views on the LitVM GIPHY brand channel
- 10K to 240K views per video, sustained across months
- A repeatable creative system, not a one-off stunt
- Same pipeline applied across LDA clients: KalqiX, QuickSwap, Polygon ecosystem brands
Sustained range across months of weekly publishing, not a single viral spike.
- 1Character design
- 2AI animation
- 3Sound + cutdown
- 4GIPHY distribution
Every step AI-accelerated, every output on brand. The pipeline is the deliverable.
GIFs driving Litecoin community
Straight from the channel. These are the characters doing the 70M+ views.
Live from the LitVM GIPHY brand channel the team built and runs: 70M+ views and counting.
The video work
Full-length pieces from the same pipeline.
The same system thinking applies outside Web3: a recognizable creative asset, an AI-accelerated pipeline behind it, and distribution tuned to where your buyers actually look. That is what Monolith builds.