Managing five months of social content
KalqiX is a crypto exchange designed to let users trade while keeping control of their assets. It uses zero-knowledge technology, a way to verify information without revealing all the underlying data. In January 2026 the client handed the team behind Monolith delegate admin access to its X account. For the next five months, through testnet, partnerships, and launch, the team ran it outright: the calendar, the posts, and the creative pipeline feeding both.
The brief
A pre-launch exchange has a brutal content problem: the product is still gated, the audience is skeptical, and the launch window cannot slip to accommodate the feed. The account needed daily presence with production values, without pulling the client's engineers into marketing. The answer was full custody: the team took the account over and ran it like a product of its own, from January 15 to mid-May 2026.
The cadence
Near-daily posting for the full window, with the moments that matter coordinated rather than improvised: founder-interview segments, partnership announcements and quote-tweets timed with the partner's own posts, an X Space alongside two ecosystem partners, and exchange-listing coverage folded into the calendar the week it landed.
How the videos were produced
The same AI production system behind the team's other character work fed this account month by month: a five-screen testnet walkthrough, an AI rider character series, a JAWS-parody short casting the founder against the MEV shark, a liquidity explainer cut from a founder Q&A, and launch films for the mainnet push. When the team joined a BASE India livestream in May, the broadcast came back as ten topical cutdowns plus a highlights reel, a month of clips from a single broadcast.
Reporting the agency kept
The engagement's analytics went out in a three-page branded report designed for this account: social performance, PR coverage, and an SEO audit in one document, with PR and search handled by teammates alongside the social work. The agency liked the format enough that it was put forward as the reporting template for other accounts. The numbers inside it belong to the client's report; the system that produced them is the case study.
- Authorized management access to the client's X account
- Near-daily posting, January through mid-May 2026
- Monthly AI videos from the test network through the public launch
- 10-clip package cut from one livestream
- BUILD, TRADE, and RETARGETING ad creative sets
- A 3-page reporting format the agency standardized on
The content calendar guided production, giving each video a purpose and a planned publishing date.
The character system with 70M+ views, and the mascot fronting a security brand.
An ongoing social project can include planning, writing, creative production and publishing support. We agree on responsibilities and review steps so your team knows what to approve and what will happen next.